Residential Development
At the heart of it all
230 lots in Dapto, first to launch under the West Dapto Release Program. Brand strategy through to launch, and every release sold out.
in touch
The Brief
Complete project marketing. One brief. Every piece of it.
The Heartwood was the first project to launch under the West Dapto Release Program — a new address with a lot riding on the launch. Newquest Property and CAVI Property handed us the whole thing: brand strategy and identity through to marketing, sales, CRM, digital, content and launch.
Name & Identity
A neighbourhood with nature at its heart
The positioning came first, then the name, the growth-ring mark and the line the campaign still runs on. Crimson and canary against deep navy gave the estate a presence no other land project in the Illawarra had — and a system that holds from a 12-metre billboard down to a lot card.
Name & Identity
A neighbourhood with nature at its heart
The positioning came first, then the name, the growth-ring mark and the line the campaign still runs on. Crimson and canary against deep navy gave the estate a presence no other land project in the Illawarra had — and a system that holds from a 12-metre billboard down to a lot card.